In today’s competitive job market, it’s not enough to just have a resume or LinkedIn profile—it needs to stand out. In this fast-paced, 30-minute session, three seasoned HR professionals and recruiters share insider tips and proven strategies to help you get noticed by the right people.
Jessica Vieira, Terri Varnell, and Kelly Simants will walk you through how to craft a compelling LinkedIn presence, tailor your resume for impact, and align your personal brand with the roles you want. You’ll learn how recruiters actually search and filter candidates, what keywords matter most, and how to avoid common mistakes that could send your application straight to the rejection pile.
Whether you’re actively job hunting or just want to stay prepared, this session will give you practical, actionable advice to boost your visibility and get results.
Key Takeaways:
How to optimize your LinkedIn profile for recruiter searches
Resume formatting and content tips that make an impact
Personal branding strategies to differentiate yourself
Common red flags and how to avoid them
What recruiters really look for—and how to deliver it
Perfect for HR professionals and job-seekers alike, this session is your shortcut to getting noticed in a noisy marketplace.
Basic Course Information
Learning Objectives
*Identify key elements of a recruiter-friendly LinkedIn profile and resume.
*Apply effective formatting, structure, and keyword strategies to improve search visibility.
*Recognize common mistakes and red flags that hinder recruiter engagement.
*Develop a cohesive personal brand that aligns with targeted roles.
*Demonstrate how to tailor resume content and LinkedIn messaging for specific job opportunities.
Major Subjects
LinkedIn Optimization
Resume Enhancement
Recruiter Insights
Personal Branding
Avoiding Pitfalls
Course Materials
Important CE Recertification Credit Information
(0.46 MB)
Jessica Vieira has over 20 years of experience in the field of education/continuing education, with a true passion for learning. Jessica is a graduate of Baylor University and began her career in elementary education, but quickly took on leadership and training positions within the district. Jessica then transitioned to a supervisory/training role with Southwest Airlines as a Senior Writer out of Southwest's headquarters in Dallas, TX. Jessica joined Business Professionals' Network Inc. (BPN), HR Education Network's parent company full time in 2013 and has been working to support professionals across the country in growing their careers through Continuing Education programs and courses. Jessica is a certified PHR, and has served as virtual host and speaker for the past two years for the HR Unboxed Virtual Conference.
Terri Z Varnell, SPHR is the Chief Operating Officer for Human Resource Certification Preparation (HRCP). Over the past 20+ years she has overseen the business operations of this small company and has worked diligently to help over 100,000 HR professionals all across the globe successfully prepare for their HR certification exams. In order to help her customers, Terri recertifies on a regular basis by retaking the certification exams. Terri is excited about HRCP’s new micro-credentials and digital badging program, which help HR Professionals gain the knowledge and skills needed in this ever-changing workplace. Terri enjoys cycling, traveling, and gardening.
Kelly Simants, SHRM-SCP is a Senior HR Consultant, Resume Writer, and Career Coach with over 25 years of experience implementing best-in-class HR strategies for major brands such as Starbucks and Accenture.
On the HR Consulting side, she serves as Managing Director for Texas HR Team & Nevada HR Team. Her passion is helping individuals and teams translate business vision into HR initiatives that improve performance, profitability, growth, and employee engagement. She thrives in the midst of tough challenges and aligns with leadership teams to scale while preserving and enhancing culture.
In addition to HR Consulting, she is also the CEO & Founder of My Resume Team – offering resume writing, LinkedIn optimization, professional bios, career coaching, and more. She has reviewed thousands of resumes throughout her career, and knows what Recruiters and Hiring Managers are looking for. She also has a passion for helping candidates navigate the career search process, as she has hired all levels of employees – from entry level to C-Suite.
Outside of work, you'll find Kelly traveling any chance she can get, spending time with her family, or playing tennis.
Additional Info
Basic Course Information
Prerequisites
None Advanced Preparation
None Designed For
HR Professionals Course Developer
Tbd
Additional Information
Complaint Resolution Policy
Please contact Jessica Vieira with any complaints at jessica.vieira@acpen.com, (617-519-6790). Course Registration Requirements
Online Registration Instructional Delivery Method
Group Internet Based
Refund/Cancellation Policy
Please contact the HREN help desk 1-877-602-9877 or help@HREducationNetwork.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
SHRM Accreditation Information
HR Education Network is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for PDCs. See the course registration page for more information on number of credits and credit types. For more information about certification or recertification, please visit shrmcertification.org HRCI Accreditation Information
HR Education Network is a recognized provider of recertification credits. HR Certification Institute® pre-approved this program for credits towards aPHRTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification. See the course registration page for more information on number of credits and credit types.
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