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Securing Executive Buy-In for Your Initiatives: Communication Techniques to Persuade Decision-Makers

Total Credits: 1 including 1 General

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Human Resource Development
LeAnne Lagasse, SHRM-SCP
1 Hour


For HR and Business professionals, navigating the intricate dynamics of executive decision-making can often be a daunting task. Despite the meticulous hours invested in research, strategy formulation, and planning, the true challenge often lies in effectively communicating and gaining acceptance for these transformative ideas. A key aspect of this is the art of persuasion, ensuring that the merits of our proposals are not just understood but wholeheartedly embraced by decision-makers. This session is designed to empower leaders with the tools and insights needed to craft persuasive pitches, build a robust business case, and confidently communicate the ROI of their initiatives. Moreover, attendees will gain insights into the common pitfalls that can hinder their pitches and learn techniques to address objections frequently raised by executive leadership.

Basic Course Information

Learning Objectives
  • Pinpoint and avoid the most common mistakes HR and Business leaders make when pitching their ideas to decision makers.
  • Craft persuasive messages that build a concrete business case and convey a strong ROI for your initiatives.
  • Leverage strategies to counteract and overcome objections commonly presented by executive leaders, ensuring your ideas gain the traction they deserve.

Major Subjects
  • Persuasion
  • Executive Buy-In
  • Communication
  • Leadership

Course Materials


LeAnne Lagasse, SHRM-SCP's Profile

LeAnne Lagasse, SHRM-SCP Related Seminars and Products

LeAnne Lagasse is an HR consultant and keynote speaker who helps leaders and organizations improve their employee engagement and listening strategies and develop their people managers. LeAnne is a SHRM-SCP, a Gallup-Certified CliftonStrengths© Coach, and also serves as Adjunct Faculty at Missouri State University where she teaches professional communication courses to MBA students. Prior to launching her consulting business, LeAnne was a faculty member and the Director of Public Speaking in the College of Media and Communication at Texas Tech University where she served for 14 years. Alongside her husband Ben, she is a proud mom to three children and two pet prairie dogs.

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For HR and Business Leaders looking to grow in their ability to persuade and communicate with executive leaders and decision makers.
Course Developer LeAnne Lagasse Coaching and Consulting

Additional Information

Complaint Resolution Policy Please contact Jessica Vieira with any complaints at, (617-519-6790).
Course Registration Requirements Online Registration
Instructional Delivery Method

Group Internet Based 

Refund/Cancellation Policy

Please contact the HREN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 

SHRM Accreditation Information HR Education Network is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for PDCs. See the course registration page for more information on number of credits and credit types.  For more information about certification or recertification, please visit
HRCI Accreditation Information HR Education Network is a recognized provider of recertification credits. HR Certification Institute® pre-approved this program for credits towards aPHRTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification.  See the course registration page for more information on number of credits and credit types.  

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