Image of Social Media: It’s a Credibility Strategy. Not a Business Strategy.
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Social Media: It’s a Credibility Strategy. Not a Business Strategy.

Total Credits: 1 including 1 General

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Ethical Practice |  Leadership & Navigation |  HR Expertise (HR Knowledge)
Jill Schiefelbein
Course Level:
All Levels
1 Hour
Access for 30 day(s) after program date.


Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives
  • Understand how being on social and not being active is harming, not helping, your business.
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space.
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best.

Major Subjects
  • business development
  • sales
  • marketing
  • social media
  • digital media

Course Materials


Jill Schiefelbein Related seminars and products: 12

Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line.


Jill is co-author of the textbook Business and Professional Communication in the Global Workplace, has a widely viewed presence on YouTube, and is an official video partner and contributing writer for Entrepreneur(R). Her next book, Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business, will hit bookstores in May 2017. Learn more at and follow Jill on Twitter @dyanmicjill.


Fri, Mar 06, 2020 - 12:00p to 01:00p CST
Thu, Mar 19, 2020 - 02:00p to 03:00p CDT
Tue, Apr 07, 2020 - 08:00a to 09:00a CDT
Wed, Apr 29, 2020 - 10:00a to 11:00a CDT
Fri, May 01, 2020 - 01:00p to 02:00p CDT
Wed, May 27, 2020 - 03:00p to 04:00p CDT
Wed, Jun 10, 2020 - 09:00a to 10:00a CDT
Fri, Jun 26, 2020 - 11:00a to 12:00p CDT
Wed, Jul 08, 2020 - 11:00a to 12:00p CDT
Thu, Jul 30, 2020 - 01:00p to 02:00p CDT
Tue, Aug 18, 2020 - 07:00a to 08:00a CDT
Wed, Sep 09, 2020 - 09:00a to 10:00a CDT
Mon, Sep 28, 2020 - 11:00a to 12:00p CDT
Fri, Oct 23, 2020 - 01:00p to 02:00p CDT
Wed, Nov 11, 2020 - 07:00a to 08:00a CST
Thu, Dec 03, 2020 - 03:00p to 04:00p CST
Mon, Dec 21, 2020 - 09:00a to 10:00a CST

Additional Info

Basic Course Information

Advanced Preparation None
Course Developer Jill Schiefelbein
Designed For Anyone
Prerequisites None

Additional Information

Complaint Resolution Policy Please contact Jessica Vieira with any complaints at, (617-519-6790).
Course Registration Requirements Online Registration
Instructional Delivery Method Group Internet Based
Refund/Cancellation Policy Please contact the HREN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.


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