Image of Social Media: It’s a Credibility Strategy. Not a Business Strategy.
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Social Media: It’s a Credibility Strategy. Not a Business Strategy.


Total Credits: 1 including 1 General

Average Rating:
Not yet rated
Competency/Category:
Ethical Practice |  HR Expertise (HR Knowledge) |  Leadership & Navigation
Faculty:
Jill Schiefelbein
Course Level:
All Levels
Duration:
1 Hour
License:
Access for 30 day(s) after program date.


Description

Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives
  • Understand how being on social and not being active is harming, not helping, your business.
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space.
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best.

Major Subjects
  • business development
  • sales
  • marketing
  • social media
  • digital media

Course Materials

Faculty

Jill Schiefelbein Related seminars and products: 12


Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line.

 

Jill is co-author of the textbook Business and Professional Communication in the Global Workplace, has a widely viewed presence on YouTube, and is an official video partner and contributing writer for Entrepreneur(R). Her next book, Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business, will hit bookstores in May 2017. Learn more at http://thedynamiccommunicator.com and follow Jill on Twitter @dyanmicjill.


Dates

Tue, Aug 18, 2020 - 07:00a to 08:08a CDT
Wed, Sep 09, 2020 - 09:00a to 10:08a CDT
Mon, Sep 28, 2020 - 11:00a to 12:08p CDT
Fri, Oct 23, 2020 - 01:00p to 02:08p CDT
Wed, Nov 11, 2020 - 07:00a to 08:08a CST
Thu, Dec 03, 2020 - 03:00p to 04:08p CST
Mon, Dec 21, 2020 - 09:00a to 10:08a CST

Additional Info

Basic Course Information

Advanced Preparation None
Course Developer Jill Schiefelbein
Designed For Anyone
Prerequisites None

Additional Information

Complaint Resolution Policy Please contact Jessica Vieira with any complaints at jessica.vieira@acpen.com, (617-519-6790).
Course Registration Requirements Online Registration
Instructional Delivery Method Group Internet Based
Refund/Cancellation Policy Please contact the HREN help desk 1-877-602-9877 or help@HREducationNetwork.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
HRCI Accreditation Information HR Education Network is a recognized provider of recertification credits. HR Certification Institute® pre-approved this program for 1 HR (Business) credit towards aPHRTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification.
SHRM Accreditation Information HR Education Network is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 1 PDC. For more information about certification or recertification, please visit shrmcertification.org.

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